Narrow search
Showing 1 - 10 of 1,287
Cover Image
Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Cover Image
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
Cover Image
The process of self-care decision making
Hedvall, Maj-Britt - 1994
Persistent link: https://www.econbiz.de/10000894176
Cover Image
Time, uncertainty, and consumption decision : a Shackllian approach
Fahn, Jiin-ming - 1992
Persistent link: https://www.econbiz.de/10000858361
Cover Image
Rational choice under an imperfect ability to choose
Palma, André de; Myers, Gordon M. - 1992
Persistent link: https://www.econbiz.de/10000858734
Cover Image
Le preferenze interdipendenti : le implicazioni sociologiche della teoria della domanda
Ragone, Gerardo - 1993
Persistent link: https://www.econbiz.de/10000864271
Cover Image
Effects of attribute scales on process and performance in multiattribute choice
Stone, Dan N.; Schkade, David - 1993
Persistent link: https://www.econbiz.de/10000865996
Cover Image
The effects of decision complexity, information load, and age on consumer decision accuracy
Edwards, Mark Robert - 1979
Persistent link: https://www.econbiz.de/10000734098