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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
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A needs assessment study of what health care consumers seek from social media and social networking
Cangelosi, Joe; Kim, David; Ranelli, Ed; Griffin, Ken - In: Health marketing quarterly 35 (2018) 4, pp. 266-279
Persistent link: https://www.econbiz.de/10011979390
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More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim; D'Alessandro, Steven - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
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The adoption of social networking technologies in cinema releases
Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Caring the sharing apps : exploration of the factors affecting user satisfaction with sharing economy apps
Rasheed, A. K. Fazeen; Nandukrishna, Ajith T. - In: Journal of global marketing 36 (2023) 3, pp. 225-239
Persistent link: https://www.econbiz.de/10010503686
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The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree; Vogel, Douglas R. - In: International journal of business information systems : … 16 (2014) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
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Social media impacting green behaviours of Indian consumers
Gupta, Meesha; Syed, Asif Ali - In: International journal of Indian culture and business … 25 (2022) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012940089
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Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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Influence of trust and conspiracy beliefs on the disclosure of personal data online
Zimaitis, Ignas; Urbonavičius, Sigitas; Degutis, Mindaugas - In: Journal of business economics and management 23 (2022) 3, pp. 551-568
The issue of trust-based personal data disclosure online remains of high importance both in social networking and online purchasing. Additionally, social networking is linked with a controversial factor of conspiracy beliefs that recently received attention because of Covid-19 pandemic....
Persistent link: https://www.econbiz.de/10013259225