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Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
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Consumer adoption intention for electric vehicles : insights and evidence from Indian sustainable transportation
Jaiswal, Deepak; Kaushal, Vikrant; Kant, Rishi; Singh, … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013202580
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Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas; Kaushal, Vikrant - In: Marketing intelligence & planning 41 (2023) 8, pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak; Kaushal, Vikrant; Mohan, Ashutosh; … - In: Marketing intelligence & planning 40 (2022) 5, pp. 573-588
Persistent link: https://www.econbiz.de/10013393500