Jiang, Lixia; Yang, Shenglan; Qing, Tang; Zhang, Zhengjie - In: Data science and management : DSM 7 (2024) 3, pp. 197-205
Branded applications (apps) have become core touchpoints for improving consumer shopping experiences in omni-channel retailing, and many firms have developed different types of branded apps to provide additional value. Moreover, continuous usage intention is the key to improving enterprises'...