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Customer's loyalty profiles

Bartosik-Purgat, Małgorzata - In: The Poznań University of Economics review 7 (2007) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10003567009

Country of origin as a determinant of young Europeans' buying attitudes : marketing implications

Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142

Persistent link: https://www.econbiz.de/10012229098

Young consumer perception towards family firms : relationship building and gender

Bednarz, Joanna; Bartosik-Purgat, Małgorzata; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 161-174

Objective: The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a...

Persistent link: https://www.econbiz.de/10012803415

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

Persistent link: https://www.econbiz.de/10012135702

Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

European consumers in the digital era : implications of technology, media and culture on consumer behavior

Bartosik-Purgat, Małgorzata (ed.); Filimon, Nela (ed.) - 2023

Persistent link: https://www.econbiz.de/10014022648