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Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction

Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12

This study explores the mediating role of e-satisfaction during the pandemic on the relationship between e-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services in Pakistan during the Covid-19 pandemic, following a...

Persistent link: https://www.econbiz.de/10014380765

How to launch a new durable good : a signaling rationale for hunger marketing

Feng, Hong; Fu, Qiang; Zhang, Lan - In: International journal of industrial organization 70 (2020), pp. 1-15

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Do exclusivity arrangements harm consumers?

Chen, Jihui; Fu, Qiang - In: Journal of regulatory economics 51 (2017) 3, pp. 311-339

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Online consumer behaviour : extension of decomposed theory of planned behaviour with consumers' perception of online retailing ethics

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Persistent link: https://www.econbiz.de/10010475735