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The effects of positive feelings and arousal on privacy decision-making
Steudner, Tobias - 2021
The goal of this study is to contribute to the underexplored interplay of unrelated positive feelings and arousal and …' willingness to disclose. We find three significant crossover interactions for unrelated positive feelings and arousal, i.e., for … more positively valenced feelings under higher arousal levels users are more willing to disclose data which is in line with …
Persistent link: https://www.econbiz.de/10013362718
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Emotions, feelings, and moods in tourism and hospitality research : conceptual and methodological differences
Godovykh, Maksim; Tasci, Asli DA - In: Tourism and hospitality research : THR 22 (2022) 2, pp. 247-253
Persistent link: https://www.econbiz.de/10013257518
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Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters
Kranzbühler, Anne-Madeleine; Zerres, Alfred; Kleijnen, … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 478-498
Persistent link: https://www.econbiz.de/10012290967
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Feeling loyal? : the impacts of affective customer experiences on business
De Villiers, Rouxelle; Chen, Po-Ju - In: International journal of business and economics 16 (2017) 3, pp. 249-250
Persistent link: https://www.econbiz.de/10011973030
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Influence of atmospheric cues on the consumers' behaviour : moderating effects of the aesthetic centrality of the store and the purpose of the visit
Zarrouk, Anissa Amri; Ouerghemmi, Chourouk - In: International journal of research, innovation and … 2 (2019) 2, pp. 126-156
Persistent link: https://www.econbiz.de/10012162606
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Consumer emotions : determinants and outcomes in a shopping mall
Das, Gopal; Varshneya, Geetika - In: Journal of retailing and consumer services 38 (2017), pp. 177-185
Persistent link: https://www.econbiz.de/10011743226
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Consumers' willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective
Degutis, Mindaugas; Urbonavičius, Sigitas; Hollebeek, … - In: Journal of retailing and consumer services 74 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014342226
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306