Consumers' willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective
Year of publication: |
2023
|
---|---|
Authors: | Degutis, Mindaugas ; Urbonavičius, Sigitas ; Hollebeek, Linda D. ; Anselmsson, Johan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-8
|
Subject: | Personal data disclosure | Store trust | Consumer-perceived power | e-commerce | Datenschutz | Data protection | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Unternehmenspublizität | Corporate disclosure | Online-Handel | Online retailing |
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