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Štreimikienė, Dalia; Mikalauskiene, Asta - In: Amfiteatru economic : an economic and business research … 16 (2014) 36, pp. 594-605

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The integration of corporate social responsibility and marketing concepts as a business strategy : evidence from SEM-based multivariate and Toda-Yamamoto causality models

Štreimikienė, Dalia; Ahmed, Rizwan Raheem - In: Oeconomia Copernicana 12 (2021) 1, pp. 125-157

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Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach

Hussain, Saima; Qazi, Sara; Ahmed, Rizwan Raheem; … - In: Economic research 32 (2019) 1,1, pp. 555-577

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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

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Food waste in the retail sector : a survey-based evidence from Central and Eastern Europe

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Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

Persistent link: https://www.econbiz.de/10014464214

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