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Speaking candidly : how managers' political stances affect consumers' brand attitudes

Leak, Roland L.; Woodham, Omar P.; McNeil, Kimberly R. - In: The journal of product & brand management 24 (2015) 5, pp. 494-503

Persistent link: https://www.econbiz.de/10011443031

“Did you hear what Tommy Hilfiger said?” Urban legend, urban fashion and African‐American generation Xers

McNeil, Kimberly R.; Johnson, Olenda E.; Johnson, Ann Y. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 234-240

The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about...

Persistent link: https://www.econbiz.de/10014868298

Paths to respectability : consumption and stigma management in the contemporary black middle class

Crockett, David - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 554-581

Persistent link: https://www.econbiz.de/10011755405

Toward a global consumer "eco-orientation" model : a cross-national perspective

Stone, George W.; Silver Coley, Linda; Leak, Roland L. - In: Journal of international consumer marketing 26 (2014) 4, pp. 311-328

Persistent link: https://www.econbiz.de/10010400569

Impact of consumer perceptions of industry corruption on the choice to engage a financial advisor : does gender matter?

Winchester, Danielle D.; Leak, Roland L.; McCoy, Nicole R. - In: Financial services review : the journal of individual … 30 (2022) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10014501214

Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy

Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130

Persistent link: https://www.econbiz.de/10009774919

Conceptualizing a transformative research agenda

Crockett, David; Downey, Hilary; Firat, A. Fuat; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1171-1178

Persistent link: https://www.econbiz.de/10009756092

Immigration, culture, and ethnicity in transformative consumer research

Crockett, David; Anderson, Laurel; Bone, Sterling A.; … - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 47-54

Persistent link: https://www.econbiz.de/10009234745

Informing marketing theory through consumer culture theoretics

Arnould, Eric J.; Crockett, David; Eckhardt, Giana M. - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 1-8

Persistent link: https://www.econbiz.de/10012586786

Ethnography for marketing and consumer research

Venkatesh, Alladi; Crockett, David; Cross, Samantha; … - 2017

Persistent link: https://www.econbiz.de/10011600056