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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
22
Globalisierung
11
Globalization
11
Lieferkette
11
Supply chain
11
Brand management
8
Lieferantenmanagement
8
Markenführung
8
Supplier relationship management
8
Viral marketing
8
Virales Marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Emerging economies
6
Firm performance
6
International marketing
6
Internationales Marketing
6
KMU
6
SME
6
Schwellenländer
6
Social Web
6
Social web
6
Unternehmenserfolg
6
B-to-B-Marketing
5
Beschwerdemanagement
5
Brand image
5
Business-to-business marketing
5
Complaint management
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Risikomanagement
5
Risk management
5
Artificial intelligence
4
Brand
4
Coronavirus
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsqualität
4
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Article
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1
research-article
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English
23
Author
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Strizhakova, Yuliya
13
Liu, Hongfei
9
Coulter, Robin A.
6
Jayawardhena, Chanaka
6
Tsarenko, Yelena
5
Osburg, Victoria-Sophie
2
Price, Linda L.
2
Ruth, Julie A.
2
Tran, Hai-Anh
2
Yoganathan, Vignesh
2
Ackfeldt, Anna-Lena
1
Akter, Shahriar
1
Babu, Mujahid Mohiuddin
1
Bach Nguyen
1
Cartwright, Severina
1
Dennis, Charles
1
Dey, Bidit Lal
1
Dibb, Sally
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Evanschitzky, Heiner
1
Farrell, Andrew
1
Hossain, Tasnim M. Taufique
1
Ibrahim, Fahad
1
Izogo, Ernest Emeka
1
Johnson, Samuel
1
Karjaluoto, Heikki
1
McLeay, Fraser
1
Meng-Lewis, Yue
1
Mpinganjira, Mercy
1
Olya, Hossein
1
Otnes, Cele
1
Price, Linda
1
Ranaweera, Chatura
1
Salnikova, Ekaterina
1
Shaalan, Ahmed
1
Shukla, Paurav
1
Singh, Pallavi
1
Usrey, Bryan
1
Zhu, Xia
1
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Journal of business research : JBR
4
Journal of international marketing
3
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
22
Other ZBW resources
1
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1
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
4
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
McLeay, Fraser
;
Olya, Hossein
;
Liu, Hongfei
; …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013253271
Saved in:
5
Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective
Liu, Hongfei
;
Meng-Lewis, Yue
;
Ibrahim, Fahad
;
Zhu, Xia
- In:
Journal of business research : JBR
137
(
2021
),
pp. 69-88
Persistent link: https://www.econbiz.de/10012665694
Saved in:
6
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
7
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
8
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
Saved in:
9
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
10
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
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