Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Year of publication: |
2021
|
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Authors: | Liu, Hongfei ; Jayawardhena, Chanaka ; Osburg, Victoria-Sophie ; Yoganathan, Vignesh ; Cartwright, Severina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 208-220
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Subject: | Consumption emotion | Electronic word of mouth (eWOM) | Media differences | Online disinhibition effects | Social sharing of emotion | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
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