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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Brand management
3
Einzelhandel
3
Lieferkette
3
Markenführung
3
Retail trade
3
Supply chain
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Brand
2
Distribution channel
2
Garantie
2
Handelsmarke
2
Markenartikel
2
Money-back guarantee
2
Relationship marketing
2
Store brand
2
Vertriebsweg
2
Warranty
2
Agency selling
1
Automotive industry
1
Beschwerdemanagement
1
Betriebliche Kreislaufwirtschaft
1
Brand image
1
COVID-19
1
China
1
Competition
1
Complaint management
1
Consumer switch
1
Cooperative promotion
1
Coping strategy
1
Coping-Strategie
1
Coronavirus
1
Corporate confidence
1
Corporate resilience
1
Customer return
1
Dynamic promotion
1
Einzelhandelspreis
1
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English
4
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Huang, Zongsheng
4
Huang, Lingchen
2
Bai, Peijie
1
Bin, Liu
1
Feng, Ting
1
Meng, Xiaoge
1
Zhao, Yingxue
1
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Journal of retailing and consumer services
3
International journal of production economics
1
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ECONIS (ZBW)
4
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1
Money-back guarantee in the presence of strategic customer behavior
Huang, Zongsheng
;
Huang, Lingchen
;
Zhao, Yingxue
;
Meng, …
- In:
International journal of production economics
239
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648792
Saved in:
2
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
3
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
4
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
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