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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Consumer learning and the entry of generic pharmaceuticals
Bairoliya, Neha; Karaca-Mandic, Pinar; McCullough, … - 2017
Persistent link: https://www.econbiz.de/10011730245
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Consumer Learning and the Entry of Generic Pharmaceuticals
Bairoliya, Neha - 2017
Generic pharmaceuticals provide low-cost access to treatment. Despite their chemical equivalence to branded products …
Persistent link: https://www.econbiz.de/10012455020
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Consumer Learning and the Entry of Generic Pharmaceuticals
Bairoliya, Neha - 2017
Generic pharmaceuticals provide low-cost access to treatment. Despite their chemical equivalence to branded products …
Persistent link: https://www.econbiz.de/10012949948
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Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea; Amatulli, Cesare - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 22-39
Persistent link: https://www.econbiz.de/10012886098
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Switching Costs, Brand Premia and Behavioral Pricing in the Pharmaceutical Market
Janssen, Aljoscha - 2020
This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...
Persistent link: https://www.econbiz.de/10014095430
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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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Reference pricing systems on the pharmaceutical market
Unsorg, Maximiliane - 2018
Constantly rising expenditures for pharmaceuticals require government intervention in firms' pricing decisions. To this …
Persistent link: https://www.econbiz.de/10011976973
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Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan
Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10
. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers …
Persistent link: https://www.econbiz.de/10014632509
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Consumer learning and heterogeneity : dynamics of demand for prescription drugs after patent expiration
Ching, Andrew - In: International journal of industrial organization 28 (2010) 6, pp. 619-638
Persistent link: https://www.econbiz.de/10008826898