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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments

Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691

Persistent link: https://www.econbiz.de/10012298119

The role of marketing analytics in the ethical consumption of online consumers

Nayyar, Varun - In: Total quality management & business excellence 34 (2023) 7/8, pp. 1015-1031

Persistent link: https://www.econbiz.de/10014549120

Algorithm overdependence : how the use of algorithmic recommendation systems can increase risks to consumer well-being

Banker, Sachin; Khetani, Salil - In: Journal of public policy & marketing 38 (2019) 4, pp. 500-515

Persistent link: https://www.econbiz.de/10012534263

Artificial intelligence in electronic commerce : basic chatbots and consumer journey

Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

Persistent link: https://www.econbiz.de/10012821256

Predicting online shopping cart abandonment with machine learning approaches

Rausch, Theresa; Derra, Nicholas Daniel; Wolf, Lukas - In: International journal of market research 64 (2022) 1, pp. 89-112

Persistent link: https://www.econbiz.de/10012794300

Fewer clicks, more purchases

Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334

Persistent link: https://www.econbiz.de/10014444131

Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart

Gupta, Sachin; Singhvi, Shreya; Granata, Giuseppe - In: Industry 4.0 and the Digital Transformation of …, (pp. 173-187). 2023

Persistent link: https://www.econbiz.de/10014245247

The impact of interactivity of electronic word of mouth systems and e-quality on decision support in the context of the e-marketplace

Yoo, Chul Woo; Kim, Yong Jin; Sanders, G. L. - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 496-505

Persistent link: https://www.econbiz.de/10011312046

Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines

Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; … - In: Digitalisierung der Unternehmen, (pp. 25-46). 2012

Persistent link: https://www.econbiz.de/10009622572

Assessing the quality of a decision support E-service

Springer, Mark; Tyran, Craig; Ross, Steve - In: International journal of e-business research : an … 9 (2013) 2, pp. 61-80

Persistent link: https://www.econbiz.de/10009793129

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