Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Year of publication: |
2023
|
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Authors: | Gupta, Sachin ; Singhvi, Shreya ; Granata, Giuseppe |
Published in: |
Industry 4.0 and the Digital Transformation of International Business. - Singapore : Springer Nature Singapore, ISBN 978-981-19-7880-7. - 2023, p. 173-187
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Subject: | Artificial intelligence (AI) | Automation | Customer experience | e-commerce | Online shopping | Künstliche Intelligenz | Artificial intelligence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
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