Similar Search Results

Online and name-your-own-price auctions : a literature review

Park, Young-Hoon; Wang, Xin - In: Handbook of pricing research in marketing, (pp. 419-434). 2009

Persistent link: https://www.econbiz.de/10003819756

Context-dependent BSE impacts on Canadian fresh beef purchases

Maynard, Leigh J.; Wang, Xin - In: Journal of international food & agribusiness marketing … 23 (2011) 1, pp. 32-55

Persistent link: https://www.econbiz.de/10008859175

How do external reference prices influence online gift giving?

Oh, Yun Kyung; Hu, Ye; Wang, Xin; Robinson, William Thomas - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 359-371

Persistent link: https://www.econbiz.de/10010394747

How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities

Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459

Persistent link: https://www.econbiz.de/10012120587

Reviewing experts' restraint from extremes and its impact on service providers

Nguyen, Peter; Wang, Xin; Li, Xi; Cotte, June - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 654-674

Persistent link: https://www.econbiz.de/10012434444

Unraveling impact : exploring effects of novelty in top consumer research journals

Wang, Xin; Ryoo, Jun Hyun; Campbell, Margaret C.; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 169-179

Persistent link: https://www.econbiz.de/10014634446

Does piracy create online word of mouth? : an empirical analysis in the movie industry

Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162

Persistent link: https://www.econbiz.de/10012234779

Visiting natural disaster sites as transformational experiences

Wang, Jinwei; Xu, Xiaowen; Lu, Guangjuan; Wang, Xin; … - In: Tourism review 78 (2023) 3, pp. 927-948

Persistent link: https://www.econbiz.de/10014301946

The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

Does topic consistency matter? : a study of critic and user reviews in the movie industry

Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450

Persistent link: https://www.econbiz.de/10014245142