The ultimate goal of any prescribed medical therapy is to achieve desired outcomes for patients. However, patient non-compliance has long been a major problem detrimental to patients’ health and thus is a concern of all healthcare providers. Patient trust in doctors and patient-doctor...

We present results from a nationally representative survey of American adults, guided by a simple theoretical model expressing health care-seeking behavior as a function of economic and behavioral fundamentals and highlighting the role of trust. We report several findings. First, we document a...