Multilevel trust in international marketing of healthcare services : a five-country comparative study
Year of publication: |
2021
|
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Authors: | Fregidou-Malama, Maria ; Hyder, Akmal S. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 30.2021, 6, p. 1-12
|
Subject: | Brazil | China | COO | Hong Kong | Marketing strategy | Multilevel trust | Philippines | Russia | Sweden | Hongkong | Brasilien | Vertrauen | Confidence | Philippinen | Russland | Internationales Marketing | International marketing | Schweden | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
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