This paper dwelt on the emergent issues of internet banking services in Nigeria with emphasis on factors affecting the usage and non-usage of the service. It aims to explore the reasons for the non adoption of internet banking services in Nigeria despite the numerous advantages as can be seen...

There are ample evidences that the external environments have always thrown challenges even to the best business organisation. And the various stories from around the world of business give credence to these challenges. Today, as always, the increasing speed and scale of changes, which has...

Financial institutions have been adopting internet banking since the mid-90s, predominantly due to lower operating costs associated with electronic banking and pressure from non-banks interested in entering the electronic banking market. In addition, customers utilizing electronic banking...

Financial institutions have been adopting internet banking since the mid-90s, predominantly due to lower operating costs associated with electronic banking and pressure from non-banks interested in entering the electronic banking market. In addition, customers utilizing electronic banking...

Over the years, advertising has become a regular strategy for positioning products, services and ideas in the market place. Yet an over dependence on advertising could be counter-productive and disdainful for the targeted audience who often regard excessive advertising as information overload....

This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase...

Humour as an advertisement appeal informs and guides customers on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humour in advertisements in both the print and electronic media has become a must for...