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Selling Discretionary Services to Strategic Customers with Peripheral Consumption

Wang, Xiaofang - 2017

Discretionary service industries are those in which customers prefer not to wait in line, but also derive more value from a longer service time; this is common in healthcare interactions or repair settings. In such settings, the service provider often can obtain not only a fixed fee for the...

Persistent link: https://www.econbiz.de/10012949125

Co-opetition strategies in supply chains with strategic customers

Yang, Weizhe; Wu, Yaozhong; Gou, Qinglong; Zhang, Wen - In: Production and operations management : the flagship … 32 (2023) 1, pp. 319-334

Persistent link: https://www.econbiz.de/10014266022

Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors : a study of students in the East and the West

Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: Psychology & marketing 31 (2014) 3, pp. 203-213

Persistent link: https://www.econbiz.de/10010341742

The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

Wang, Di; Yao, Jun; Martin, Brett - In: International journal of hospitality management 95 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012547970

Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior

Keh, Hean Tat; Wang, Di; Yan, Li - In: Journal of marketing 85 (2021) 5, pp. 109-127

Persistent link: https://www.econbiz.de/10012608734

Branding beyond the gender binary

Cooke, Angelica; Russell-Bennett, Rebekah; Wang, Di; … - In: Psychology & marketing 39 (2022) 8, pp. 1621-1632

Persistent link: https://www.econbiz.de/10013280177

Price, online coupon, and store service effort decisions under different omnichannel retailing models

Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209510

Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures

Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146

Persistent link: https://www.econbiz.de/10012794071

Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size

Yao, Jun; Oppewal, Harmen; Wang, Di - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1075-1094

Persistent link: https://www.econbiz.de/10012386863

Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1612-1630

Persistent link: https://www.econbiz.de/10011755195