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Telecom branding in Pakistan : network coverage or value added services
Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015
Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...
Persistent link: https://www.econbiz.de/10012124693
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Quand l'Afrique réinvente la téléphonie mobile
Kiyindou, Alain (contributor) - 2015
Persistent link: https://www.econbiz.de/10011379013
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Mobile and fixed broadband access services substitution in Japan considering new broadband features
Nakamura, Akihiro - In: Telecommunications policy : the international journal … 39 (2015) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10011336583
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Effect of friends' churn on consumer behavior in mobile networks
Ferreira, Pedro; Telang, Rahul; Matos, Miguel Godinho de - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 355-390
Persistent link: https://www.econbiz.de/10012198582
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Mishra, Sita - In: International journal of business innovation and research 9 (2015) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011545411
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Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia; Moul, Charles C. - In: International journal of industrial organization 39 (2015), pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327
Persistent link: https://www.econbiz.de/10010505472
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From the wired to wireless generation? : investigating teens' Internet use through the mobile phone
Lin, Wan-ying; Zhang, Xinzhi; Jung, Joo-young; Gim, … - In: Telecommunications policy : the international journal … 37 (2013) 8, pp. 651-661
Persistent link: https://www.econbiz.de/10009782791