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The influence of patents on purchase intention through the technology acceptance model
Chang, Yu-Hsin; Lai, Kuei-Kuei; Yang, Ming-Chung; Hsu, … - In: International journal of innovation and technology … 17 (2020) 4, pp. 2050024-1-2050024-20
Persistent link: https://www.econbiz.de/10012299095
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Exploring the effect of cognitive factors and e-social interactions on the green purchase intention : evidence from a transitional economy
Phan, Vu-Dung-Van; Huang, Yung-Fu; Do, Manh-Hoang - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 767-785
Persistent link: https://www.econbiz.de/10014507559
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Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM
Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118
The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...
Persistent link: https://www.econbiz.de/10014555506