The influence of patents on purchase intention through the technology acceptance model
Year of publication: |
2020
|
---|---|
Authors: | Chang, Yu-Hsin ; Lai, Kuei-Kuei ; Yang, Ming-Chung ; Hsu, Ya-Ting |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 17.2020, 4, p. 2050024-1-2050024-20
|
Subject: | Technology acceptance model | patents | reliability | purchase intention | technological level | level of familiarity | Konsumentenverhalten | Consumer behaviour | Patent | Innovationsakzeptanz | Innovation adoption |
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