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Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly; M. S. Mahrinasari - In: The future opportunities and challenges of business in …, (pp. 287-290). 2020
Persistent link: https://www.econbiz.de/10012311547
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From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João; Pinho, Micaela Moreira; Gomes, Sofia - In: Business strategy and the environment 33 (2024) 3, pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention
Pant, Mayank; Kumar, Rajeev - In: International journal of green economics : IJGE 17 (2023) 3, pp. 230-240
Persistent link: https://www.econbiz.de/10015064518
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Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
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Navigating the green maze : insights for businesses on consumer decision-making and the mediating role of their environmental concerns
Lopes, João; Gomes, Sofia; Trancoso, Tiago - In: Sustainability accounting, management and policy journal 15 (2024) 4, pp. 861-883
Persistent link: https://www.econbiz.de/10015063076
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Indian consumers attitude towards green products
Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311
Persistent link: https://www.econbiz.de/10010337175
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Indian consumers attitude towards green products
Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311
Persistent link: https://www.econbiz.de/10010337177
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Steeling the race: "Green steel" as the new clean material in the automotive sector
Muslemani, Hasan; Ascui, Francisco; Xi, Liang; … - 2022
This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...
Persistent link: https://www.econbiz.de/10013040958
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Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
Scott, Lindsey; Vigar-Ellis, Debbie - In: International journal of consumer studies 38 (2014) 6, pp. 642-649
Persistent link: https://www.econbiz.de/10010510357