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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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GMO labeling policy and consumer choice
Kim, Youngju; Kim, SunAh; Arora, Neeraj - In: Journal of marketing 86 (2022) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
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Impact of movie-watching on cross-selling revenue in shopping malls : implications for post-pandemic recovery
Lee, Myounggu; Cho, Jihoon; Kim, Youngju; Kim, Hye-jin - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303240