Private label imitation of a national brand : implications for consumer choice and law
Anocha Aribarg, Neeraj Arora, Ty Henderson, and Youngju Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Aribarg, Anocha ; Arora, Neeraj ; Henderson, Ty ; Kim, Youngju |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 657-675
|
| Subject: | trade dress infringement | brand confusion | brand equity | private label | brand similarity | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471037