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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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Determinants of online shoppers' satisfaction in Korea
Kim, Minho; Oh, Han-Mo; McNiel, Ronald D. - In: Applied economics letters 15 (2008) 10/12, pp. 805-808
Persistent link: https://www.econbiz.de/10003785654
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Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011674208