Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China
Year of publication: |
2017
|
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Authors: | Oh, Han-Mo |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | China | Südkorea | South Korea | Markenführung | Brand management | Mode | Fashion | Markenimage | Brand image | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Global Business and Trade, Vol.11, No.1, pp.1-12 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 20, 2015 erstellt |
Classification: | F23 - Multinational Firms; International Business ; M16 - International Business Administration ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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