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Neuromarketing : The Journey to Better Consumer Understanding
Nyoni, Thabani - 2017
neuromarketing perspective, to shade more light on our quest to better understand the consumer brain. The paper begins by explaining … with neurological research methods if neuromarketing is anything to go by, in light of ever increasing global competition …
Persistent link: https://www.econbiz.de/10012955334
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Commentary on Edmund Rolls: "Emotion and reason in human decision-making"
Solms, Mark - 2019
In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...
Persistent link: https://www.econbiz.de/10012035104
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás; Freitas, Carlos Lucas de; Paiva, Teresa - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.; Smidts, Ale - In: Journal of marketing research : JMR 52 (2015) 4, pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207