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Attributes influencing information search for college choice : an exploratory tudy
Verghese, Annie; Kamalanabhan, T. J. - In: International journal of business innovation and research 9 (2015) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10011506512
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I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David - In: Services marketing quarterly 43 (2022) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
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Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.; Collisson, Brian - In: Journal of marketing for higher education 30 (2020) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
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Information sources and factors influencing enrolment in ICT and STEM University study programmes
Meštrović, Dunja; Bagarić, Lidija; Jakominić Marot, … - In: Economic and business review : EBR 21 (2019) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012268534
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College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica; Johnson, Ane Turner; Ferguson, Sarah - In: Journal of marketing for higher education 34 (2024) 1, pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
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Factors that influence student's desires to attend higher education in Kathmandu Valley
Chaudhary, Garima - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 32-44
Persistent link: https://www.econbiz.de/10014494244
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The educational placebo effect : branding higher education benefits student learning
Esteky, Sina; Kalati, S. H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
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A model of reference-dependent belief updating
Maier, Johannes K.; König, Clemens - 2016
We propose a model of instrumental belief choice under loss aversion. When new information arrives, an agent is prompted to abandon her prior. However, potential posteriors may induce her to take actions that generate a lower utility in some states than actions induced by her prior. These losses...
Persistent link: https://www.econbiz.de/10011557745
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The relationship between attitude and behavior : an empirical study in China
Li, Jianyao; Mizerski, Dick; Lee, Alvin; Liu, Fang - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 232-242
Persistent link: https://www.econbiz.de/10003849946
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Psycho-social factors impacting credit acquisition and use by college students
Peltier, James; Pomirleanu, Nadia; Endres, Michael; … - In: Journal of financial services marketing : JFSM 18 (2013) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010230025