This research study investigates the seven factors of customer switching behavior in private bank industry of India. These factors are price, reputation, service quality, effective advertising competition, involuntary switching, distance and switching cost. Two major objectives were fulfilled in...

Nowadays advertising has become a lifeline for business and endorsement of a females in advertising has become an unavoidable fact. Over a few decades, a wide range of researches have been carried out on female role portrayal in advertisements however, the role of demographic factors to moderate...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

This study was initiated with the aim is to examine the impact of a human trait – innovativeness along with the constructs of Technology Acceptance Model on the embracement of web as a shopping medium in Pakistan. A sample size of 252 Pakistani consumers who never shopped online before has...

Seeking information about a product has always remained the most important element before purchase a product. The drive behind this study is to look in detail at the mediums where consumers land up to seek information about a product on the World Wide Web. The most common sources a consumer can...

This research has been conducted in order to identify the relationship between impulse buying, hedonic consumption and fashion involvement. For this, primary research has been conducted and data has been collected from 212 students belong to private universities of Karachi. Mediation analysis...

Pakistan is one of the developing country of south Asia with a growing trend of Internet users, which stretch over 20 million and half of them, are opt to do the virtual shopping. The ability of purchasing without leaving place is of great importance to many consumers. This paper focused on the...