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Ethnic brand identity work : r...
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Consumer behaviour
Greece
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Animal protection
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Animal welfare
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Authenticity
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Bauwirtschaft
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Brand
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Brand Mianzi
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Brand equity
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Brand image
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Brand management
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Chicken
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China
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Chinese culture
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Digitalisierung
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Food labels
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Foucault
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Chatzopoulou, Elena
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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The journal of brand management : an international journal
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ECONIS (ZBW)
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
2
Consumers' willingness to pay for an animal welfare food label
Gorton, Matthew
;
Yeh, Ching-Hua
;
Chatzopoulou, Elena
; …
- In:
Ecological economics : the transdisciplinary journal of …
209
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014424293
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