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Neueste Generationenforschung in ökonomischer Perspektive : reichen Generation X, Y und Z zur Beschreibung der Wirklichkeit aus?

Maas, Rüdiger - 2022 - 1. Auflage

Die Generationenforschung ist aus den Bereichen Marketing, Kommunikation, Personalwirtschaft und Führung nicht mehr wegzudenken. Die Einteilung der Generationen in X (Geburtsjahrgänge 1965-1980), Y (1980-1995) und Z (1995-2010) liefert ein analytisches Instrument, das ganz selbstverständlich...

Persistent link: https://www.econbiz.de/10012504207

Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138

Persistent link: https://www.econbiz.de/10012200209

Die Generation Y und Integrated Reporting : Konsumentenverantwortung durch Nachhaltigkeitsberichterstattung?

Augustine, Stefanie - 2018

Persistent link: https://www.econbiz.de/10011823796

A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator

Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126

Persistent link: https://www.econbiz.de/10011442810

Generation Y in consumer and labour markets

Parment, Anders - 2012

Persistent link: https://www.econbiz.de/10009381649

Factors influencing continuance intention of online shopping of generation Y and Z during the new normal in Vietnam

Binh Nguyen Thi; Tran Thi Lan Anh; Tran Thi Thu Hien; … - In: Cogent business & management 9 (2022) 1, pp. 1-25

This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new …

Persistent link: https://www.econbiz.de/10014443638

"Attitudinal and behavioural" loyalty toward green buildings among generations from baby boomers to Z

Abdelkader, Osama A.; Attallah, Sherif - In: International journal of services and operations … 40 (2021) 2, pp. 203-216

Persistent link: https://www.econbiz.de/10012693304

On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China

Huang, Youlin; Qian, Lixian; Tyfield, David; … - In: Technological forecasting & social change : an … 167 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012801620

Service quality, experiential value and repurchase intention for medical cosmetology clinic : moderating effect of Generation

Chang, Wen-Jung; Liao, Shu-Hsien; Chung, Yu-Chun; Chen, … - In: Total quality management & business excellence 31 (2020) 10, pp. 1077-1097

Persistent link: https://www.econbiz.de/10012256692

Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach

Yim, Brian H.; Byon, Kevin K.; Baker, Thomas A., III.; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 484-503

Persistent link: https://www.econbiz.de/10012623291