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How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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2
Technology product coolness and its implication for brand love
Tiwari, Amit Anand
;
Chakraborty, Anirban
;
Maity, Moutusy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430626
Saved in:
3
Trust, satisfaction, and online repurchase intention : the moderating role of perceived effectiveness of e-commerce institutional mechanisms
Fang, Yulin
;
Qureshi, Israr
;
Sun, Heshan
;
McCole, Patrick
; …
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 407-427
Persistent link: https://www.econbiz.de/10010425085
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