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The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
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Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria; Hattula, Stefan; Bornemann, Torsten - In: Journal of service management 27 (2016) 5, pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria; Hattula, Stefan; Lehmann, Donald R. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
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The perils of service contract divestment : when and why customers seek revenge and how it can be attenuated
Haenel, Christina M.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service research 22 (2019) 3, pp. 301-322
Persistent link: https://www.econbiz.de/10012126415
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Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service management 28 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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Analysing the motivations of Japanese international sports-fan tourists
Nishio, Tatsuru; Larke, Roy; Heerde, Harald J. van; … - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 487-501
Persistent link: https://www.econbiz.de/10011607458
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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen; Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 593-615
Persistent link: https://www.econbiz.de/10011772265