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Consumer behaviour
China
34
Anlageverhalten
19
Behavioural finance
19
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13
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13
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11
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7
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Yang, Song
6
Anesbury, Zac
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Beal, Virginia
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Bellman, Steven
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Bruwer, Johan
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Cohen, Justin
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D'Alessandro, Steven
1
Davies, Callum
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Ding, Shiqing
1
Driesener, Carl
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Kim, Jungbae
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Lee, Richard
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Lockshin, Lawrence S.
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Lourie, Ben
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International journal of consumer studies
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing letters : a journal of research in marketing
1
The journal of asset management
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ECONIS (ZBW)
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1
Determinants of customer loyalty : the role of relational benefits in the context of customer club
Yu, Kevin
;
Yang, Song
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 213-221)
.
2013
Persistent link: https://www.econbiz.de/10010191265
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2
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
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3
Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Yang, Song
;
Ding, Shiqing
;
D'Alessandro, Steven
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 24-34
Persistent link: https://www.econbiz.de/10011904307
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4
Antecedents of materialism in China : an intergenerational analysis
Yang, Song
;
Stening, Bruce W.
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 701-711
Persistent link: https://www.econbiz.de/10011640343
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5
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
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6
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
7
Buy now pay (pain?) later
deHaan, Ed
;
Kim, Jungbae
;
Lourie, Ben
;
Zhu, Chenqi
- In:
Management science : journal of the Institute for …
70
(
2024
)
8
,
pp. 5586-5598
Persistent link: https://www.econbiz.de/10015047181
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