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Determinants of customer loyalty : the role of relational benefits in the context of customer club
Yu, Kevin; Yang, Song - In: Marketing in the socially-networked world : challenges …, (pp. 213-221). 2013
Persistent link: https://www.econbiz.de/10010191265
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Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella; Yang, Song; Romaniuk, Jenni; Beal, Virginia - In: The journal of asset management 27 (2020) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
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Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Yang, Song; Ding, Shiqing; D'Alessandro, Steven - In: Journal of retailing and consumer services 44 (2018), pp. 24-34
Persistent link: https://www.econbiz.de/10011904307
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Antecedents of materialism in China : an intergenerational analysis
Yang, Song; Stening, Bruce W. - In: International journal of consumer studies 40 (2016) 6, pp. 701-711
Persistent link: https://www.econbiz.de/10011640343
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The power of nostalgia : age and preference for popular music
Davies, Callum; Page, Bill; Driesener, Carl; Anesbury, Zac - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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Buy now pay (pain?) later
deHaan, Ed; Kim, Jungbae; Lourie, Ben; Zhu, Chenqi - In: Management science : journal of the Institute for … 70 (2024) 8, pp. 5586-5598
Persistent link: https://www.econbiz.de/10015047181