Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Song Yang, Shiqing Ding, Steven D'Alessandro
| Year of publication: |
September 2018
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|---|---|
| Authors: | Yang, Song ; Ding, Shiqing ; D'Alessandro, Steven |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 24-34
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| Subject: | China | Han Chinese | Minorities | Ethnic sub-cultures | Shopping motivations | Values | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Chinesen | Chinese (People) |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904307