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Consumer behaviour
Wettbewerb
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Phau, Ian
43
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28
Septianto, Felix
28
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Ko, Eunju
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Melewar, T. C.
26
Pelsmacker, Patrick de
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Dens, Nathalie
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Guzman, Francisco
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Hollebeek, Linda D.
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Japutra, Arnold
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Veloutsou, Cleopatra
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Gázquez-Abad, Juan Carlos
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Pauwels, Koen
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Usman, Osly
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Diehl, Sandra
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Fournier, Susan
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Sung, Yongjun
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
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298
The journal of product & brand management
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Journal of marketing communications
172
Psychology & marketing
161
International journal of advertising : the review of marketing communications
141
European journal of marketing : EJM
108
Asia Pacific journal of marketing and logistics
106
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
102
International journal of hospitality management
94
Marketing letters : a journal of research in marketing
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Journal of promotion management : JPM
89
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
79
Marketing intelligence & planning
73
The journal of consumer marketing
73
Journal of advertising research
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of marketing research : JMR
68
Journal of marketing
65
SpringerLink / Bücher
63
Journal of fashion marketing and management
62
International journal of consumer studies
61
Journal of global marketing
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International marketing review
54
Journal of strategic marketing
52
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of retailing
50
European journal of marketing
47
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ECONIS (ZBW)
11,638
BASE
1
RePEc
1
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41
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41
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
42
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
43
The impact of age on consumer attachment to celebrities and endorsed
brand
attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
44
Exploring the influence of celebrity credibility on
brand
attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
45
Consumer values of corporate and celebrity
brand
associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
46
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
47
Exploring the influence of celebrity worship on
brand
attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
48
The impact of perceived effectiveness of celebrity endorsement on perceived
brand
personality
Dissanayake D. M. R.
;
Weerasiri R. A. S.
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10012145741
Saved in:
49
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
50
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
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