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Consumer behaviour
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Hubert, Anita Mirja
8
Sreejesh, S.
8
Kenning, Peter
7
Vashisht, Devika
7
Dwyer, Brendan
6
Smidts, Ale
6
Dwivedi, Yogesh Kumar
5
Ferrari, Stijn
5
Gernsheimer, Oliver
5
Loureiro, Sandra Maria Correia
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Plassmann, Hilke
5
Raab, Gerhard
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Schindler, Maik
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Buchanan-Oliver, Margo
4
Degryse, Hans
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Flavián Blanco, Carlos
4
Ghosh, Tathagata
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Han, Heesup
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Kim, Yongjae
4
Phau, Ian
4
Preilowski, Bruno
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Robinson, David T.
4
Seo, Yuri
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Sánchez-Fernández, Juan
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Venkatraman, Vinod
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Verboven, Frank
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Antonetti, Paolo
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Bellman, Steven
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Boksem, Maarten A. S.
3
Borowiecki, Karol Jan
3
Brito, Dagobert Llanos
3
Carlin, Bruce Ian
3
Cervera-Taulet, Amparo
3
Chrissikopoulos, Vassilios
3
Deimezis, Nikitas
3
Denegri-Knott, Janice
3
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3
Dutta, Tanusree
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3
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of business research : JBR
45
Journal of retailing and consumer services
31
International journal of hospitality management
14
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Tourism management : research, policies, practice
10
Young consumers : insight and ideas for responsible marketers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
The journal of product & brand management
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality marketing & management
8
Technological forecasting & social change : an international journal
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
European journal of marketing
5
International journal of consumer studies
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of internet marketing and advertising : IJIMA
5
International journal of retail and distribution management
5
International journal of sports marketing & sponsorship
5
Journal of consumer behaviour
5
Journal of marketing
5
Journal of travel and tourism marketing
5
Marketing theory
5
The journal of services marketing
5
Australasian marketing journal
4
European Sport management quarterly : ESMQ
4
International journal of advertising : the review of marketing communications
4
International journal of electronic commerce : IJEC
4
International journal of retail & distribution management
4
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ECONIS (ZBW)
993
Other ZBW resources
7
EconStor
1
RePEc
1
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1
Neuromarketing
and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
2
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
3
Neuromarketing
strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
4
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
5
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
6
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
7
Emotions
, mood and decision making
Virlics, Agnes
- In:
International journal of applied behavioral economics : …
3
(
2014
)
2
,
pp. 48-69
Persistent link: https://www.econbiz.de/10010424737
Saved in:
8
Exploring the sentimental features of rumor messages and investors' intentions to invest
Alzahrani, Ahmed Ibrahim
;
Samer Muthana Sarsam
; …
- In:
International review of economics & finance : IREF
87
(
2023
),
pp. 433-444
Persistent link: https://www.econbiz.de/10014472384
Saved in:
9
Shoppers' neural responses to the mere social presence of others : insights from an enclosed mall
Rosenbaum, Mark
;
Contreras Ramirez, Germán
; …
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10012590018
Saved in:
10
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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