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Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; … - In: Psychology & marketing 35 (2018) 10, pp. 752-765
Persistent link: https://www.econbiz.de/10011970117
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Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica; Papakroni, Jorida; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 32 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012200801