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Consumer behaviour
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Financial services
19
Social Web
18
Social web
18
Emerging economies
17
Schwellenländer
17
Artificial intelligence
16
Marketing
16
Advertising
14
Brand image
14
Finanzdienstleistung
14
Künstliche Intelligenz
14
Markenimage
14
United Kingdom
13
Werbung
13
Advertising effects
12
Africa
12
Internet marketing
12
Online-Marketing
12
Relationship marketing
12
Werbewirkung
12
Afrika
11
Großbritannien
11
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Nachhaltige Entwicklung
9
Sustainable development
9
Coronavirus
8
Developing countries
8
Fashion
8
Marketing management
8
Marketingmanagement
8
Mode
8
Nigeria
8
Bibliometrics
7
Bibliometrie
7
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7
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27
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27
Aufsatz im Buch
5
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5
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2
research-article
1
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English
40
Author
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Mogaji, Emmanuel
15
Van Esch, Patrick
14
Perez-Vega, Rodrigo
7
Bosah, Genevieve
5
Brooksworth, Frederica
5
Cui, Yuanyuan
5
Northey, Gavin
5
Farquhar, Jillian Dawes
3
Heller, Jonas
3
Jain, Shailendra Pratap
3
Borghei Razavi, Niloofar
2
Das, Gopal
2
Duffy, Sarah
2
Griffith, Denni Arli
2
Lages, Cristiana R.
2
Nguyen Phong Nguyen
2
O'Gorman, Kevin
2
Pala, Erol
2
Striluk, Magdalene
2
Acikgoz, Fulya
1
Andonopoulos, Vicki
1
Apostolidis, Chrysostomos
1
Arli, Denni
1
Brown, Jane
1
Danbury, Annie
1
Dawes Farquhar, Jillian
1
Dolan, Rebecca
1
Erkan, İsmail
1
Etheridge, Jane
1
Farrington, Thomas
1
Gadsby, Casey Lynn
1
Gheshlaghi, Mahnaz Haji
1
Gupta, Sangeeta
1
Hindle, Christopher
1
Hopkinson, Paul
1
Hutchins, Jennifer
1
Jaspreet Kaur
1
Kaartemo, Valtteri
1
Kadić-Maglajlić, Selma
1
Kao, Grace Hsiu-Ying
1
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Journal of business research : JBR
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Palgrave Studies of Marketing in Emerging Economies
2
Australasian marketing journal
1
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
1
Country of origin effect : looking back and moving forward
1
Emerald Points Ser.
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Bank Marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising research
1
Journal of air transport management
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Marketing theory
1
Society and business review
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The marketing review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
39
Other ZBW resources
1
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1
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
2
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
3
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
4
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
5
The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of business research : JBR
125
(
2021
),
pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
Saved in:
6
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Saved in:
7
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Country of origin effect : looking back and moving forward
,
(pp. 40-56)
.
2019
Persistent link: https://www.econbiz.de/10012008494
Saved in:
8
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
9
Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
10
The effects of inner packaging color on the desirability of food
Van Esch, Patrick
;
Heller, Jonas
;
Northey, Gavin
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
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