Narrow search
Showing 1 - 6 of 6
Cover Image
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
Cover Image
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar; Chandra, Bibhas; Kumar, Sumit - In: Journal of business research : JBR 96 (2019), pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Cover Image
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Cover Image
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Cover Image
An enquiry through the lens of extended value-belief-norm theory to predict consumers' green hotel visit intention
Verma, Vivek Kumar; Chandra, Bibhas; Kumar, Sumit - In: International journal of management practice : IJMP 16 (2023) 6, pp. 677-707
Persistent link: https://www.econbiz.de/10014436703
Cover Image
Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Kumar, Sumit; Wadhwa, Soni; Chandra, Bibhas - In: International journal of electronic marketing and … 14 (2023) 3, pp. 313-349
Persistent link: https://www.econbiz.de/10014310044