Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Year of publication: |
2020
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Authors: | Kumar, Sumit ; Chandra, Bibhas |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 2, p. 161-183
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Subject: | private label brands of virtual retailers | PLBV | purchase intention | online shopping | internet shopping | developing nation | India | online retai | Indien | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenimage | Brand image | Markenführung | Brand management | Electronic Commerce | E-commerce |
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