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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
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The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun; Dong, Beibei; Lee, Ju-Yeon - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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The effect of the physical versus mental presence of a high-powered person on consumers' healthy food choices
Huang, Yunzhi; Xie, Yi; Ye, Jun - In: Journal of consumer behaviour 22 (2023) 3, pp. 632-645
Persistent link: https://www.econbiz.de/10014326195