The effect of the synchrony experience on product evaluation
Year of publication: |
2020
|
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Authors: | Ye, Xiaoyin ; Guo, Zhaoyang ; Ye, Jun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 247-258
|
Subject: | Product evaluation | Embodied cognition | Harmony | Synchrony experience | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Experiment | Produktivität | Productivity | Bewertung | Evaluation | Emotion |
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