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Blue Ocean Versus Competitive Strategy : Theory and Evidence
Burke, Andrew E.; van Stel, Andre J.; Thurik, Roy - 2012
Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so...
Persistent link: https://www.econbiz.de/10014171653
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ChatGPT adoption and digital entrepreneurial intentions : an empirical research based on the theory of planned behaviour
Duong Cong Doanh - In: Entrepreneurial business and economics review : EBER 12 (2024) 2, pp. 129-142
entrepreneurship can inspire individuals' intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of … psychological and cognitive constructs (attitude towards digital entrepreneurship, subjective norms, and perceived behavioural … entrepreneurship significantly and positively affects individuals' attitudes towards digital entrepreneurship, subjective norms …
Persistent link: https://www.econbiz.de/10015057063
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"This is my venture!" : the effect of psychological ownership on intention to reenter entrepreneurship
Hsu, Dan K. - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10010381117
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How stable is your customer? : individual and ipsative consistency of consumers' Big Five personality traits
Poier, Stefan - In: Contemporary economics 16 (2022) 3, pp. 297-316
continuity and change in the Big Five personality traits are investigated. While the Big Five personality traits have been …,502 participants (ages 16-103, 53% female) completed a 16-item personality short test. An exploratory structural equation analysis …
Persistent link: https://www.econbiz.de/10013459223
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Effects of personality on impulsive buying behavior : evidence from a developing country
Farid, Dania Shakaib; Ali, Mazhar - 2018
of a developing country like Pakistan. This study aims to study the impact of personality on impulse buying behavior. The … effect of personality on impulse buying is measured through five personality traits, namely Openness, Conscientiousness …
Persistent link: https://www.econbiz.de/10011875570
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Identification and Estimation of Forward-Looking Behavior : The Case of Consumer Stockpiling
Ching, Andrew T. - 2019
Understanding how forward-looking consumers respond to price promotions in storable goods markets is an important area of research in empirical marketing and industrial organization. In prior work, researchers have assumed that consumers in these markets are very forward-looking, and calibrated...
Persistent link: https://www.econbiz.de/10012904339
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Marketing Management When Facing Forward-Looking Consumers
Ching, Andrew T. - 2021
As information technology improves rapidly and becomes more accessible, it becomes much easier for consumers to gather product in-formation and spend more time thinking about how to get the most out of their budget constraints. This means that consumers are getting “smarter” and more...
Persistent link: https://www.econbiz.de/10013222455
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Dynamics of Consumer Adoption of Financial Innovation : The Case of ATM Cards
Yang, Botao; Ching, Andrew T. - 2015
We develop a structural consumer lifecycle model to investigate consumers’ adoption and usage decisions of ATM cards. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous lifespan faced by consumers of different ages, and hence measure...
Persistent link: https://www.econbiz.de/10014046380
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Impulsive consumption and reflexive thought : nudging ethical consumer behavior
Lades, Leonhard K. - 2012
The paper deals with impulsive consumption and highlights the roles that cognitive and motivational aspects of reflexive thought (namely self-control and self-image motives, respectively) play in intertemporal decisions. While self-control inhibits individuals from consuming impulsively,...
Persistent link: https://www.econbiz.de/10009504633
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Health club attendance, expectations and self-control
Garon, Jean-Denis; Masse, Alix; Michaud, Pierre-Carl - 2014
Using a unique dataset on health club attendance from Quebec, we look at the relationship between actual and expected attendance and how these relate to a reported measure of self-control problems at the time of contract signing. We find that a large majority of contract choices appear...
Persistent link: https://www.econbiz.de/10010388643