Narrow search
Showing 1 - 4 of 4
Cover Image
Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti; Gupta, Kriti Priya - In: International journal of Indian culture and business … 21 (2020) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
Cover Image
A study on factors influencing mobile payment adoption using theory of diffusion of innovation
Manrai, Rishi; Gupta, Kriti Priya - In: International journal of business information systems : … 39 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10013198394
Cover Image
Integrating UTAUT with trust and perceived benefits to explain user adoption of mobile payments
Manrai, Rishi; Gupta, Kriti Priya - In: Strategic system assurance and business analytics, (pp. 109-121). 2020
Persistent link: https://www.econbiz.de/10012240768
Cover Image
Understanding generation Z consumers' revisit intentions to robotic service restaurants
Gupta, Kriti Priya; Pande, Smriti - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 331-351
Persistent link: https://www.econbiz.de/10014302695