Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
The world has changed dramatically since the emergence of the coronavirus disease 2019 (Covid-19) pandemic. This crisis … practices. The aim of this study is to explore the impact of CSR activities in building customer trust and company reputation … responsibility and philanthropic responsibility can directly influence corporate reputation. In addition, three dimensions of trust …