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Pain and preferences : observed decisional conflict and the convergence of preferences

Schrift, Rom Y.; Amar, Moty - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 515-534

Persistent link: https://www.econbiz.de/10011553105

To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity

Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714

Persistent link: https://www.econbiz.de/10013165426

How counterfeits infect genuine products : the role of moral disgust

Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343

Persistent link: https://www.econbiz.de/10011858710

Moving up in taste : enhanced projected taste and freshness of moving food products

Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian - In: Psychology & marketing 34 (2017) 7, pp. 671-683

Persistent link: https://www.econbiz.de/10011738048

Can political cookies leave a bad taste in one's mouth? : political ideology influences taste

Tal, Aner; Gvili, Yaniv; Amar, Moty; Wansink, Brian - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2175-2191

Persistent link: https://www.econbiz.de/10011773867

Taste the Self You Want to Be : Desire for Social Image Enhances Taste

Tal, Aner - 2017

In two lab experiments, we show that when people wish to become closer to their ideal self,they tend to evaluate food that it associated with it as tastier. Participants rated the taste of products supporting a desired identity more highly. Participants who wanted to be seen as athletic rated...

Persistent link: https://www.econbiz.de/10012948884

The influence of companies' moral associations on the product consumption experience : the role of moral disgust

Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 10, pp. 1871-1887

Persistent link: https://www.econbiz.de/10013465122